Aurora
The Website was designed from user-flow to a pixel-perfect fully functional e-commerce platform by rapid prototyping through Figma and implementation using Webflow and Shopify integration.
The design decisions were based on feedback gathered and on user research done with an existing community of customers.
Hand in hand
The Aurora brand identity & visuals needed to be developed together with the website, both of which had low traction, though based on a highly selling product that needed to be made accessible to a growing community of potential customers.
Challenge & solution
The main problem was that potential customers could not shop for the products online which presented a slow market growth, this was addressed by creating a branded e-commerce website.
The main challenge was designing it while working with teams spread worldwide. I addressed this challenge by creating design funnels and processes that would allow seamless collaborative work.
To distinguish from competitor websites, the aurora-on feature was designed to introduce the user to the rejuvenating sensation of using the Aurora products, having red light shed from the screen as the user explores the wide variety of wellness items that the brand has to offer.
The Experience
Hand in hand
The Aurora brand identity & visuals needed to be developed together with the website, both of which had low traction, though based on a highly selling product that needed to be made accessible to a growing community of potential customers.
User Flow
Main Site : Low Fidelity Wireframe
Main Site : High Fidelity Wireframe
Main Site : Finalized result
Shopping experience : Low Fidelity Wireframe
Shopping experience : High Fidelity Wireframe
Shopping experience : Final Result
Final Website Homepage : Aurora mode On
